3. Product Overview

• UNROASTED offers 150ml and 500ml squeezable bottles of raw coffee concentrate, retaining chlorogenic acids, prebiotic fibers, and micronutrients.

• Enables customizable usage and precise dosing, catering to varied consumer preferences including health-conscious individuals, fitness enthusiasts, and busy professionals.

• Distinctive market position based on health benefits, sustainability, convenience, and versatility.

4. Business and Pricing Model

• Hybrid approach: Direct-to-consumer via digital platforms, influencer marketing, and strategic B2B channels including premium wellness centers, specialty cafes, and fitness establishments.

• Structured pricing for broad accessibility while maintaining premium margins: €2.40 (150ml format), €5.00 (500ml format), with gross margins consistently above 65%.

5. Go-To-Market and Operational Strategy Proposition

• Phased campaign-driven entry: initial regional digital-first activations to validate product-market fit, transitioning rapidly to industrial production and international scale-up.

• Leveraging DREEMD’s cloud-enabled business development platform for real-time analytics, dynamic CRM management, and optimized partner-driven distribution.

• Strategic B2B and licensing agreements to accelerate global market penetration, reduce fixed operational costs, and maintain high-margin scalability.

6. Company Profit Share Investments

Timeframe: Months 6–18 (covering the first full operational year)
Objective: Transition from initial targeted campaigns to a broader, company-wide profit-sharing structure, securing sustained investor returns aligned with company-wide performance.
Action: Secure structured investments through the Company Profit Share Y1 scheme, explicitly integrating the total annual factory rental cost into each investment unit to ensure operational stability and transparency.

Minimum Investment per Unit: €22,947.08

• Multiple units encouraged for larger participation and profit share.

• Profit Share: Each investment unit secures 10% of the total net company profit for the full operational Year 1.

• Projected Annual ROI: Approximately 45.6% in Year 1, distributed quarterly to ensure predictable cash flows.

• Total Fundraising Target: Approximately €250,000–€300,000 (structured into approximately 11–13 adjusted investment units).

• Quarterly Payouts: Returns are clearly defined and tied directly to operational profitability, providing ongoing transparency and predictable returns.

7. Investment and Financial Proposition

Structured capital deployment: €67,000 in Y1 and €400,00 in Y2 through phased profit-share investment schemes.

• Phase 1 (Market Entry Campaign Profit Share Investment; Initial 6 months): Two rounds of market-entry campaigns, conducting each of the three distinct campaign models per round.

  • UNROASTED 150ml campaign (€1,585 per round × 2 rounds) = €3,170

  • UNROASTED 500ml Commission-Based campaign

    (€3,120 per round × 2 rounds) = €6,240

  • UNROASTED 500ml Flat Sales Cost-Based campaign (€3,600 per round × 2 rounds) = €7,20

    Investment Target:  €16,610

• Phase 2 (Company Profit Share Y1 Investment; Months 0–12): Fundraising target of €50,000 for operational scale-up, producing 300 liters daily, totaling 14,400 bottles (500ml). Sales and marketing expenses are to be considered additionally and accounted for separately.

• Phase 3 (Industry Profit Share Y2 Investment): Accelerated industrial-scale production and global market expansion, with guaranteed minimum ROI of 20% and higher returns based on operational performance.

8. Competitive Advantage and Strategic Differentiation

• Proprietary scientific extraction preserving bioactive ingredients, creating a differentiated and defensible market position.

• Agile, cloud-driven operational infrastructure ensuring efficient scaling, minimized overhead, and optimized profit realization.

• First-to-market advantage in a novel category, providing functional health and personalized nutrition in the premium coffee segment.

9. Vision and Exit Strategy

• Establish UNROASTED as a global brand synonymous with health-focused, functional beverages, positioned to capture substantial market share.

• Structured and transparent exit strategies include potential acquisitions by major FMCG (fast-moving consumer goods) conglomerates, strategic buybacks, or IPO pathways, ensuring maximum shareholder value realization.

• Commitment to sustainability, premium product integrity, and long-term consumer trust to drive enduring brand equity and robust profitability.